Mellow
Portfolio.
Cycling logo designBag design for a marketplaceSports nutrition brandingMagazine cover design
Tequila logo designKids fitness logoBrochure design mockup 
Jerseys presentation for social mediaMockup of devices in isometric viewCaffe logo designTechnology logo
Logo design for a gym

I design interfaces and brands that inspire users.

I’m Dejan Keleman, a product and branding designer based in Novi Sad. I create user-friendly interfaces and brand identities for fast-growing startups and well-established companies.

Excellent 4.9 out of 5

"Dejan is a great designer, we are very happy to work with him on different projects. I recommend him"

Anaïs Aguttes - COO/CTO - Flying Saucer Studio

Trusted by leading brands
logo & branding

Brand identities and logos to impress your users

Services

I solve design challenges,
one brand at a time.

What I can do for you

Bespoke design solutions that can help you with:

Branding and visuals
UX and UI
Design Strategy
Applications I'm fluent in

Every designer needs the right tools to do the perfect job. Thankfully, I'm multilingual.

Complete Adobe Suite
Figma | XD | Sketch
Webflow | Canva | Wordpress
What you can expect

I give my 100% for every project and client commissioned. My job is to empathise and deliver my best work.

Clean and functional design
Bespoke  ideas
Efficiency and communication
UX & UI

Lets design a layout for your next venture

Design that drives resaults and sets you appart

As a skilled and passionate graphic designer, I specialize in branding identities, visual design, and UX & UI projects. From compelling branding to immersive layouts, I breathe life into designs. A decade in tech & design has sharpened my craftsmanship, consistently exceeding client's vision.

Cycling logo designBag design for a marketplaceSports nutrition brandingMagazine cover design
Tequila logo designKids fitness logoBrochure design mockup 
Jerseys presentation for social mediaMockup of devices in isometric viewCaffe logo designTechnology logo
Logo design for a gym
Cycling logo designBag design for a marketplaceSports nutrition brandingMagazine cover design
Tequila logo designKids fitness logoBrochure design mockup 
Jerseys presentation for social mediaMockup of devices in isometric viewCaffe logo designTechnology logo
Logo design for a gym
Trusted by
visual Designer

That's me!

For over a decade, I've collaborated with an array of clients, from budding startups to industry giants like Gemini Trade, Korn Ferry, and Emaar. I specialize in crafting design solutions that not only captivate users but also drive business growth.
My style is versatile across diverse sectors and distinctly unique.

PROJECTS

I bring results. 
My clients are proof.

View all projects
Let’s talk now!
User experience

Latest Projects

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Testimonials

Word on the street

Dejan and I worked together over a long period of time on a number of projects for my business Rawvelo.
He was involved from the start and did all the initial logo design work, branding, packaging design and all sorts of visuals. His work is excellent, he has great design ideas and a very comprehensive skill set!

Jason Evans
Founder, Rawvelo

"I worked with Dejan on numerous projects for more than a year until our startup was acquired, and I enthusiastically endorse his work. In the process of building our company's brand from the ground up, he challenged our thinking of the target market and encouraged us to focus around a clear narrative.

Jay Gopalan
Founder of Jinso

"Dejan did a fantastic job. Very responsive an reliable, always coming up with creative suggestions while recognising the guidelines and the ideas behind the project. It is a pleasure to work with him.

Kersten Kroehl
Owner of LoveBears

"Dejan was fabulous to work with! Super creative, extremely responsive to my company vision and input, and managed to turn simple ordinary concepts into gorgeous, one of a kind designs!

Blayre Farkas
CEO Veritas Palm Beach
FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C and B2B sturtup clients, that's my forte--where I shine best. But I also have had rebranding products in my portfolio. I do end-to-end branding + brand assets.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $50.

What time-zone do you work in?

I work in Central European Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
My client testemonials are that I am a fairly quick in bringing concepts to the table.

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!