Product Design

Jinso Ed-Tech

My Role
Web Designer
Brand Designer
Product Designer
Creative director
Nov 2019-Aug 2021

Crafting a Fresh, Modern Brand for Jinso's Education Technology Startup

Jinso is an education technology startup that offers mentorship and support to help younger students apply to and get accepted into universities in the United States. Their goal is to reach a global audience and provide personalized, expert guidance to help students navigate the complex and competitive world of university admissions.

Design of digital assets for Jinso

Jinso mentorship

One of the key services offered by Jinso is mentorship, where students are paired with experienced mentors who can help them prepare for university applications, write essays, and navigate the admissions process. This personalized support is designed to give students a competitive edge and increase their chances of being accepted into their dream university.

Overall, Jinso's mission is to make higher education more accessible and attainable for students around the world, and their brand identity needed to reflect this dynamic, innovative, and ambitious goal.

Knowladge for all

One of the main design challenges I faced when working on Jinso's brand identity was creating something that was unique, youthful, and reflective of the startup's focus on education technology. Jinso wanted their brand to stand out in a crowded market and appeal to a younger audience of students, so I needed to come up with a design that was dynamic, innovative, and memorable.

To overcome this challenge, I started by conducting research and gathering inspiration from other brands in the education technology space. I also used my expertise in branding to develop a design process that focused on creating a cohesive, professional brand that would reflect Jinso's ambitious goals and target audience.

One of the key components of this process was the design of the logo, which I wanted to be unique, youthful, and reflective of Jinso's brand attributes. I ultimately settled on a symbol that represents a student and an open book, which I paired with a clean, sans-serif font to create a cohesive, modern aesthetic. The resulting logo is memorable, impactful, and reflective of Jinso's innovative brand.

Jinso symbol and logotype

After successfully designing a unique, youthful, and innovative brand identity for Jinso, the startup's founder decided to work with me as their lead creative director. Over the next year, I worked closely with the team to develop and execute a comprehensive branding strategy that included designing and building a web presence, creating marketing materials, and collaborating with other departments to ensure a consistent, cohesive brand across all channels.

Design of a template post in Canva

As a creative director, I was responsible for leading the design process, mentoring and managing a team of designers, and working closely with the founder and other stakeholders to ensure that our designs met the startup's goals and objectives. I also provided guidance and support to the team, helping them to overcome challenges and deliver high-quality work on tight deadlines.

Design of a kickoff presentation in Canva

Thanks to our efforts, Jinso was able to successfully attract investors and secure funding, ultimately leading to their acquisition by a larger company. I was rewarded with a bonus for my contributions to the team's success, and I am proud to have played a key role in Jinso's growth and success as a startup in the education technology space.

In conclusion, I have learned a lot about the startup investment process, and the importance of wearing many hats in my role as a brand marketer and designer for Jinso. Through my work on the Jinso app and website, I have gained valuable experience in UX and UI design, as well as working on the Webflow platform to design and develop Overall, this experience has been incredibly valuable and has helped me to grow and develop as a professional.