Project scope
Challenge: Current cinema apps are not offering all of the options in one app. Trying to find your favourite seats can be challenging.
Solution: Creating the place where you find different movie places to book perfect cinema seats!
Project duration:
October 2021- February 2022
Understanding the user
Users have issues with searching all cinema apps for a perfect seat.
User persona Ana
![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/63862ce0d46eb38b665f88dd_Google%20UX%20Design%20Certificate%20-%20Portfolio%20Project%201%20-%20Case%20study%20slide%20deck%20%5BTemplate%5D-3.jpg)
User journey map
Ana’s map of her journey showed that there is opportunity to create app that suggests the closest cinema for the user to go to.
![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/63861ec9341e1d833836963e_Google%20UX%20Design%20Certificate%20-%20Portfolio%20Project%201%20-%20Case%20study%20slide%20deck%20%5BTemplate%5D-1.jpg)
Starting the design
- Paper wireframes
- Digital wireframes
- Low-fidelity prototype
- Usability studies
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![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/63862f45ea96df6171896641_Screenshot%202022-11-29%20at%2017.10.57.jpg)
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow and also secondary flow for possible user journey.
Usability study findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 Findings
- Users tend to go to cinema for a specific movie. This should be enabled so user can do exact what they want.
- Movie goers tend to plan seeing a movie on a specific date. This should be easy to do.
- This study suggests that 86% of users report being bothered by having to create new accounts on websites.
Round 2 Findings
- Users prefer to have the option to favourite their seats for future booking
- The available cinema suggestion is the option most of the participants favoured
- Users appreciate if the payment methods include card and online services
![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/638632d4988e036e4bb3cf0f_Google%20UX%20Design%20Certificate%20-%20Portfolio%20Project%201%20-%20Case%20study%20slide%20deck%20%5BTemplate%5D-5.jpg)
![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/638633566d2983649583f11f_Google%20UX%20Design%20Certificate%20-%20Portfolio%20Project%201%20-%20Case%20study%20slide%20deck%20%5BTemplate%5D-1.png)
![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/638633b446000a7dff6052ca_Screenshot%202022-11-29%20at%2017.30.05.jpg)
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![](https://cdn.prod.website-files.com/6292452e36f7afc20e39820c/6386528928e32d9989b267b0_MockupMobile%20screens.png)